Our people,
our company
We're here to break the cycle that's breaking products.
Every day, teams make product decisions with incomplete context and disconnected data. It's inefficient — and it compounds risk over time. We built Xperius to close the gap between insight and impact.
Hitting the brakes:
what started Xperius
Founder note
The pressure to ship features faster was winning over the discipline to ship the right features.
There wasn't one dramatic moment. It was the slow burn of watching brilliant research insights by us and our team members wither in slide decks while stakeholders made gut-feeling decisions. Again and again.
It started in 2014 when our founder entered the UX industry with a simple goal: connect research to rationale to product decisions. What he found instead was a landscape of tools that excelled at individual tasks but failed spectacularly at preserving the golden thread from user need to product decision.
After leading teams at organizations from Fortune 500s to scrappy startups — NCR, CBORD, IBM, and beyond — the pattern became undeniable. Research teams were tracking engagement metrics while stakeholders craved impact stories.
“The industry has gotten better at shipping features — not always better at shipping outcomes.”
Evidence-based product strategy still lacks the infrastructure to scale across teams. The infrastructure for evidence-based product strategy simply doesn’t exist.
The team that got tired of watching brilliant insights die in isolation.
Our founder brings over a decade of experience — from hands-on research and design at organizations like IBM and Coca-Cola to teaching research and communication strategy at leading institutions.
He's lived in the trenches of both Fortune 500 bureaucracy and startup chaos — and understands what works when rubber meets road.
Built from Experience
Our development team has wrestled with the same problems on small integrated teams and distributed organizations. Our researcher has navigated both centralized research teams and embedded roles. Our marketer has witnessed the pain of siloed-off insights.Trusted Across Teams
Collectively, we've collaborated with developers, product managers, designers, research and design ops practitioners, accessibility specialists, and executives across industries—from healthcare to fintech to enterprise software.From Insight to Impact
We've all worked at organizations that listen to research, and we've all survived organizations that don't. That's exactly the perspective needed to build something that works in the real world.20+
Years across UX
4
Fortune-500 alumni
100s
Orgs across career
1
Shared frustration
Our team:
Six people who lived this
William Ryan
John Liscar
Sarah Podhorecki
Heather Ryan
Sarah Morrin
Taylor Bellin
Building a
Research-Driven Future
Mission:
We enable organizations to make data-driven product decisions by connecting research insights to business outcomes and stakeholder communities.
Vision:
To establish user research as the foundation for all successful product strategy and business growth.
We're solving problems others aren't talking about... yet
There are a host of research repositories out there. They've staked their claim — and that's fine. It's the end-to-end story that reconfigures customer knowledge from a cost center to a strategic asset.
01
True stakeholder access
No license gates, no friction. When product managers, executives, or developers need customer insights, they get them—immediately, without becoming experts in research tools.
02
Research to roadmap connection
We're building the first platform that connects the journey from user quote to go/no-go decision and the ticket that follows, connecting insights directly to project management tools like Jira and beyond.
03
Impact in business language
Instead of activity metrics, we record the evidence behind each decision. Instead of research personnel utilization, we demonstrate measurable business outcomes tied directly to specific insights.
To the researchers who've been burned by tools that promised integration but delivered more silos: we get it because we've lived it.
Every tool has weaknesses — ours will too. But we lead with empathy and a commitment to listening.
We're building it because the industry has lost its way on what it promised users — and tying research to decision-making is the way forward, especially as AI handles more tactical work and human judgment becomes even more critical.
Three values infused in everything we build.
Authenticity
We'll tell you what our platform can't do just as clearly as what it can. If there's a truth to be spoken about research operations, we'll speak it — respectfully, but honestly.
Evidence
Our product roadmap follows the same discipline we advocate for our customers. Every feature is informed by customer insights, not by copying competitors.
Democratic
The best insights locked in repositories help nobody. Customer knowledge should flow freely across organizations, not get trapped behind tool silos or permission barriers.
Five years from now, we'll be the catalyst
We'll shift an entire industry away from research silos — putting research in the hands of stakeholders to be actioned and drive strategy. We'll sit at the forefront of the AI revolution as a center of knowledge that leads both teams and AI agents toward better decisions.
Whether you're a distributed startup team or a research agency managing client relationships — if you believe customer insights should drive decisions rather than justify them, we're building this for you. Our success isn't measured by our growth metrics. It's measured by whether our customers become better problem-solvers for their customers.
Building the platform with tight-knit teams who collaborate end-to-end.
Research powering both teams and AI agents at scale.
Tracking business impact, organizational objectives, and scale of research.
A new industry standard. Research drives — not justifies — decisions.
Transform your research from a reference library into a decision platform
The gap between what organizations think they deliver and what users experience is widening. Let's have a conversation about closing it.
